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The competitiveness of personal lines is driving insurers to make investments in customer acquisition and retention, according to Novarica’s “Business and Technology Trends: Personal Lines” report, authored by Stephen Kaye and Jeff Goldberg. “Carriers continue to look for ways to improve their cost profiles while concurrently creating competitive advantage through enhancements to products and services,” the authors write, identifying these shifts within systems.

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Posted 3:13 PM

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